Why Christmas in July?

According to legend, Christmas in July was first celebrated at a summer camp in 1933, when Keystone Camp in Brevard, N.C. decided to dedicate two days (July 24 and 25) to the holiday—complete with cotton fake snow, a decked-out tree, a gift exchange, and, of course, Santa. 

It first hit pop culture in 1940, when the movie Christmas in July hit theaters. The plot? A man's colleagues prank him into thinking his work won a $25,000 prize—and he goes on a jolly spree of generosity (including finally proposing to his longtime love). By the 1950s, retailers had hit on the concept, and now, Christmas in July sales are a big phenomenon.

Christmas in July has exactly the opposite effect to people living in the Southern Hemisphere, as we all are dreaming about a "White Christmas"? (I am right?)

We absolutely love feeling and being festive here at IVY & DEE, and trust we can keep our must loved clientele, feeling festive and "sunny" even when we have experienced one of the coldest winters in a couple of years!

Enjoy your Shopping Experience here and if you have any questions, suggestions or even complaints, please send hit the CONTACT US button!

Lots of Love

Keep Safe & Warm

Ivy 

xxx